Social Media Advertising

Reach Japanese audiences where they actually are.

Japan’s social media landscape is unlike any other market. LINE dominates with 94 million users — more than Twitter, Instagram, and Facebook combined in Japan. We run platform-native campaigns built around Japanese user behavior, not adapted from Western playbooks.

94M

LINE users in Japan

58M

X / Twitter users in Japan

45M

Instagram users in Japan

Japan’s social platforms are different — your campaigns should be too

Japanese social media users respond to different creative formats, messaging styles, and seasonal cues than Western audiences. LINE ads, X Japan, and Instagram Japan each have their own best practices. We build campaigns that are native to each platform and tailored to Japanese cultural expectations — not translated from English creative.

Our social media services

Website & user analysis

We analyze your current users and customer journey before touching ad spend — building seamless campaigns that move the right people toward conversion.

Strategic audience targeting

We reach your potential customers using the full range of available audience signals — interest, behavior, lookalikes, and custom audiences — with creatives tailored per segment.

Continuous A/B testing

Creative, audience, and landing page A/B tests run continuously — so performance improves every cycle, not just at launch.

Seasonal campaigns & promotions

Japan has a rich seasonal content calendar. We build campaigns around key Japanese cultural moments — New Year, Golden Week, Obon — that drive conversion spikes competitors miss.

LINE advertising

LINE is Japan's #1 messaging platform. We create and manage LINE ad campaigns — Smart Channel, Timeline, and LINE News — targeting Japan's most active digital audience.

Performance reporting

Monthly/Weekly reports in English covering ROAS, CTR, CPM, conversion rate, and audience insights — with clear next-step recommendations.

How we work

We identify which platforms your Japanese target audience actually uses and build a channel strategy prioritized by conversion potential, not platform popularity.

We produce Japanese-language creative, configure audience targeting, and launch campaigns structured for the unique behavior of Japanese users on each platform.

We run structured A/B tests on creative, audiences, and landing pages — systematically eliminating what doesn’t convert and scaling what does.

We plan ahead for Japan’s seasonal peaks and report monthly in English — so you always know what’s working and what’s coming next.

Happy customers

Reach Japanese customers on the platforms they use

Tell us your target audience — we’ll recommend the right platform mix and campaign approach for your business in Japan.