LINE, the popular messaging app in Japan, has made a bold move by ditching Google Search and transitioning to Yahoo! Japan’s search engine in June 2023. In a strategic partnership, the companies aim to elevate user experience and open up new advertising avenues. Get ready for a search shake-up that Read more…
The eCommerce Market in Japan grows rapidly. In 2022 the market was worth $180.7 billion. Expectations are that $267.4 billion market worth will be reached by 2027 (source Statista ). Several factors drive this growth, including a growing online population, a rising middle class, and a growing preference for convenience.
With this content, you can understand the various marketing platforms and each demographic for Digital Marketing in Japan. The Japanese market is highly unique. This is a phrase you have probably heard many times when looking for digital marketing in Japan. Some international companies have tried and failed to enter Read more…
In this comprehensive guide, we’ll explore the nuances of LINE Digital Marketing, uncovering the strategies and tactics businesses employ to tap into Japan’s highly engaged and tech-savvy consumer base. Get ready to unlock the secrets of leveraging LINE’s powerful platform to reach your target audiences in this unique market. LINE Read more…